About the campaign

Conceived through a creative and structured process, 4All, once again in partnership with Coca-Cola FEMSA, was instrumental in the creation and execution of the amazing booth installed at the franchise fair: Expo ABF. Through brand study, brainstorming, and collaborative conceptual applications, the activation was a success, featuring a racing simulator, 360º photography, VR glasses, and much more. The booth also featured samplings of various brands from the FEMSA portfolio, thus offering a complete package of fun and pleasure. With a significant presence in the sector and a quest for innovation and humanization, the carefully selected elements were critical to expanding these concepts and demonstrating the best communication for the space.