About the campaign

The beer brand Estrella Galicia, together with 4All, conducted a super promotional campaign combining two mechanics at the same time, delivering weekly to consumers who made purchases of the beer products various personalized prizes from the brand.

Buy & Win: With the purchase of 12 units of participating promotion products, the consumer receives an imported Spanish caldereta glass, personalized with the brand.

Buy & Enter: With the purchase of 3 units of participating promotion products, the consumer received a raffle ticket and entered to win 5 82L beer coolers and various weekly prizes, including hats, backpacks, jackets, and JBL speakers.

The campaign was activated in-store with promoter assistance, including a counter, MPDV, and an online hotsite for registering the fiscal receipt and promoting the guidelines of the promotion.