About the campaign

A promotion that took place in late 2022 and early 2023, "Solar - Golaço de Prêmios" was one of the biggest promotions made by the Coca-Cola bottler.

In partnership with XIP Bank, 2,400 vouchers worth R$500 and 100 vouchers worth R$20,000 were delivered, totaling more than R$3 million in prizes.

The customer registered on the hotsite of the promotion bought boxes of Solar products through the official application "SolarBr" and received lucky numbers to compete for prizes. The Coca-Cola Sugar Free and returnable products were accelerators, therefore they guaranteed 2 lucky numbers.
 

We from 4All were responsible for the creation of the website and the internal operation of the promotion.